Our world needs heroes today more than ever before. We need YOU to be a Hero. 

That's why we created Hero Training 101.

In ancient Greek, the word “hērōs” meant PROTECTOR. Not “tough guy” or “killer of bad guys” but PROTECTOR.

A hero has strength for TWO.

A hero’s secret weapon? LOVE. Compassion. Empathy. A hero, quite simply, cares.

And… A hero is willing to do the (often hard!) work of creating the strength for 2 (or for 20 or 200 or 2,000 or… 2m… or 2b…).

Our world needs heroes today more than ever before.

We need YOU to be a hero.

Which is why we're dedicating all our energy to being the change we want to see in the world and helping us all step into the next phase of our heroic leadership—being willing to take bold steps to make a difference in the world. That will, of course, mean different things for each of us, but the essence of the call to heroic leadership is the same: It’s time for each of us to step up and express the highest version of ourselves in service to our families, communities, countries and world.

So, we created Hero Training 101. Subtitle: It’s time. The event took place the weekend of April 28th-30th in Oxnard, CA and was recorded for our entire Optimize Community!

It covers some of Brian's best stuff to help you achieve heroic mastery of every facet of your life.

It was made to help you create the greatest year of your life and, in the process, help you create heroic mastery of every facet of your life.

We start by figuring out what you’re here to do. How will YOU be heroic? What bold steps will you take to give your greatest gifts in greatest service to the world? Who must you become to make that vision a reality?

We figure out your highest calling and then challenge you to STEP UP and create the strength to make that dream a reality.

Then it’s about your fundamentals. Absolutely dialing in your nutrition, your movement, your sleep, and your ability to focus your mind—putting your attention where you want, when you want for how long you want—the skill that psychologists tell us is THE most important attribute of the greatest and happiest among us.

We master the process of setting and achieving goals. Building habits and using your willpower wisely. Cultivating humble yet heroic confidence. Mastering the process of getting stuff done while conquering any procrastination, anxiety or depression. We step into our full leadership potential and master the process of using business as a force for heroic good.

And, most importantly, we focus on love. Not just for a few people with whom we’re close. But for everyone and all of life—remembering that THE secret weapon of the true hero is LOVE. Fully embodied and expressed in every micro-moment of our lives as we dig deep and commit to most fully giving ourselves to our families, communities, countries and world.

We hope you enjoy the videos from our weekend immersion workshop. Let’s do this!

Here’s to the Greatest Year Ever as we step into our heroic potential. 

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