We get this question a lot! So we went to the man himself to get his input! 

Here's what he had to say:

"Altho I read pretty quickly (30-50 pages/hour depending on density/formatting/etc.) and with an intense focus, I don't speed read per se. I imagine I'm sitting down with a brilliant thinker/teacher who took the time to distill their absolute best stuff so I want to be efficient but don't want to rush."

Here's an older video on how he approaches reading: 

The primary thing for Brian is making it a high priority. Of course, it's his full-time job so it has to be, but it's all about swapping out time-wasting stuff like TV/excess Internet for stuff like reading!

Hope that satisfies your question! 🙂

Cheers + happy reading, 📖👀

Chany & the Optimize team

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