The Optimize Coach program is different from a regular subscription in a couple ways:

  • The focus is on Operationalizing Arete. Think of it as a deeper commitment to LIVING (above and beyond learning). 
  • New content available exclusively to coaches.
  • Increased support from Brian + guest teachers + coaching team + rest of the community
  • An amazing weekend event!
  • Additional content on building a thriving coaching business.


Hope that helps! We're here to answer any other questions.

Michael + Team Optimize

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