We've compiled a list of questions you might want to know. 

Check them out here:

Can you give me some more information on the program?

Coach Details:

We're still hammering out the fine print details of the program, so all of this is subject to change! For now, we're thinking the general framework will be something like:

  • Weekly calls with Coach-only content on Tuesdays @ 9am PST. Calls can be joined live or watched via the recorded replay that'll be posted on the website within 24-48hrs.
  • Daily execution of your Hero Habits/Algorithms and capturing it via project #carpediem
  • Everything supported by a Core Curriculum of 300 +1s, 101 PhilosophersNotes and 11 Optimal Living 101 master classes (and all the other goodness)
  • Swimming with your Buddy
  • Celebrating with a let’s change the world weekend party! It will be Dec 6-8, in the L.A. area, including a Spartan race on Sunday. (If you can't make the weekend, you'll be required to watch the content as well as find + compete in a local race. With a friend you enlist. )

How much time will this take every week?

Coach Weekly Commitment:

When you take everything into account we’re looking at between 2-5 hours per week - depending on how deep into the wisdom you’re excited to go.

That includes estimates for the Weekly Sessions (Tuesday @ 9am PST or via replay) + The Wisdom (300 +1s, 101 PNs, 11 101s) + Project Carpe Diem + Swim Buddying + (?) Heros do more (?)

AND - The real challenge is going to be LIVING your commitment to being your best, All Day Every Day. 24 hours x 7 days a week x 300 official days for the program x every day for the rest of your life.

Can people from around the world participate?

Coach Virtual Access:

The program is available to those from around the world! 

The vast majority of the program will be virtual.

There is one live weekend event, Dec 6-8th in the Los Angeles area. We'd LOVE for everyone to be able to make it! 

AND we're not going to make it mandatory. However, if you can't attend the graduation weekend, you will be expected to:

A) find a local athletic event in your area, whether Spartan or otherwise.

B) find a friend to complete the event with you as "team Optimize"

We're ALL athletes. 

You'll also be expected to watch the recorded replay of the content from the weekend.

How is Optimize Coach different from my regular membership?

Coach Differences:

The Optimize Coach program is different from a regular subscription in a couple ways:

  • The focus is on Operationalizing Arete. Think of it as a deeper commitment to LIVING (above and beyond learning). 
  • New content available exclusively to coaches.
  • Increased support from Brian + guest teachers + coaching team + rest of the community
  • An amazing weekend event!
  • Additional content on building a thriving coaching business.

Hope that helps!

Can I join with my partner?

Coach Partner

Absolutely! There are a bunch of couples going through the program together! (It’s more than just Brian and Alexandra. :)

You'll each need a membership to Optimize, and also need to individually register for Optimize Coach.

Part of the program will involved marking certain pieces of content (PNs, 101s, +1s, etc.) as "done," along with "favorites," so it's best for everyone to have their own membership.

For Optimize Coach, you can both use the "FRIEND" discount code for 10% off. If one of you is a Lifetime member, you can both feel free to use the “ALLIN” discount for 20% off. (Ah yeah!)

Sign up here: www.optimize.me/coach

Is the Graduation Weekend required?

Coach Weekend Requirement

Here's what we're thinking re: final weekend.

We'd LOVE for everyone to be there.

AND, we're not going to make it mandatory. However, if you can't attend the graduation weekend, you will be expected to:

A) find a local athletic event in your area, whether Spartan or otherwise.

B) find a friend to complete the event with you as "team Optimize"

We're ALL athletes. 

You'll also be expected to watch the recorded replay of the content from the weekend.

Does the program require previous experience?

Coach Experience

Nope! It’s open to Optimizers at all levels.

Is there a money-back guarantee?

Of course! If at any point you'd like a refund, you're more than welcome to it.

AND - if you're interested in the program, we ask that you be ALL IN! Give it your absolute best. 

Make your investment worth it by doing the work to Optimize your own life and be the best you possibly can.

So, yes, absolutely there is a money back guarantee. 

Just don't use it as a way to hedge your intention to doing the work! If you only just "show up," half the time, and never really giving it full effort... then it's probably better to just hold off until you can make a true commitment. 

And - if making that commitment to actually BEING your Optimus best (en route to helping others do the same), then "Let's do this!"

Is the Optimize Coach program accredited?

Nope. 

The Coaching certification will come from Optimize and is not currently accredited by any 3rd party.

And - we know this is a common request and the seed has been firmly planted!

What length is the Spartan Race for the Optimize Coach graduation?

We'll be doing a sprint! 

And we're going to support each other so that we ALL finish!


If you have any other questions, please just reach out!


Michael & Team Optimize

Did this answer your question?